Celebrating life’s most cherished moments over generations.
Crystal Plaza Group has been at the heart of family memories throughout the years. From “I dos” to “mazel tovs,” our family owned and operated catering and event production business has had one intention from the very beginning: to go above and beyond to make you feel special on your day. We are dedicated to making dreams come true. It is this contagious enthusiasm for elevating and producing exquisite events that continues to drive our fresh ideas and love of the work each year. Please be our guest and peruse our Crystal Plaza Group history and milestones over the last 100.
Major mazels are in order.
Max Janoff (grandfather of Allan Janoff and great-grandfather of Max and Hunter Janoff), an immigrant from Russia who came to the U.S. in his teens, establishes Alpine Caterers. Its venue opens at Clinton Avenue in Newark, New Jersey, and offers kosher catering.
Alpine Caterers’ venue moves to a new location in Newark, New Jersey next to the Roosevelt Theatre.
Harold Janoff returns from serving in the U.S. Army in World War II, and joins his father Max at Alpine Caterers.
The Alpine Caterers venue makes a strategic move to Springfield Avenue in Maplewood, New Jersey to enter the “suburban” market, a business decision that would prove to be ahead of its time.
From the time he was 11 years old, Harold’s son Allan began helping out on weekends, working alongside both his father and grandfather.
The company opens a new event venue on Northfield Avenue in Livingston, New Jersey. Dorothy Janoff names it Crystal Plaza for its 30-plus crystal chandeliers. The elegant building was originally constructed as a residence by Architect Stanford White, who designed the original Madison Square Garden and arch in Washington Square Park. Later, it became a restaurant space before the Janoff family took it over.
The Alpine venue in Maplewood is closed permanently to focus all resources on Crystal Plaza venue.
Allan Janoff officially takes ownership of the family business while continuing to work closely with his father and grandfather. Tragically, both passed away a few years later, at which time, Allan’s sister Ronni joined. She has remained an integral part of the family business.
The New York Giants host a post-Super Bowl victory party at the Crystal Plaza. Coach Bill Parcells (a.k.a. The Big Tuna), Hall of Fame Linebacker Lawrence Taylor, Quarterback Phil Simms and Super Bowl MVP Ottis Anderson headline the star-studded celebration that makes news headlines across the country.
Crystal Plaza undergoes massive renovations including the construction of a new grand ballroom with a capacity of 400 guests and a dance floor for private events.
Glatt kosher and non-kosher kitchens are built within Crystal Plaza to accommodate glatt kosher, kosher and non-kosher affairs under one roof.
On the 1-year anniversary of 9/11, Crystal Plaza hosts an emotional ceremony and reception for a true hero: an FDNY firefighter who was badly burned while responding to the attack on our nation. He is finally able to fulfill the promise he made to his fiancée prior to the attack, and personally redefines that day in history by being married amongst friends, family and fellow firemen in our gardens.
Just one day after Hurricane Sandy ripped through the entire northeast, the Crystal Plaza team is able to pull off a miracle. Without any power or gas and under extraordinary circumstances, our team hosts a candlelit wedding in the parking lot. Guests rave at the outcome.
Crystal Plaza is honored by The Knot as a “Hall of Fame” venue and makes the wedding magazine’s “Best of Weddings” list for the 10th consecutive year.
The company rebrands from Crystal Plaza to Crystal Plaza Group, which becomes the parent company for Crystal Plaza Caterers. The launch of a new website and branded divisions ensues, including the launch of CPNY, the off-premise catering division for New York City and beyond.
During the coronavirus pandemic of 2020, Crystal Plaza Group invested in their future by completing a historic expansion of the property creating 13,000 square feet of new amenity and event space for future affairs.
A Note from the Janoff Family
It is with great pride and appreciation that we dedicate this brief history to our loyal current, former and future clients, many of whom have returned, often bringing back others to share their joy. We are grateful for our guests who came to us as virtual strangers and left as dear friends and loyal patrons. So, thank you for your confidence in us, and for allowing us to help you create memories—in many cases, at the start of a next chapter in your life stories.